Variable Data Printing 

Full End To End Variable Data Printing

Variable Data Printing (VDP) also called Variable Information Printing, Personalized Printing, or Database Publishing is used to customize each document within a run of digital printing. VDP enables the "mass-customization" of documents as opposed to the "mass-production" of a single document (using offset lithography). Instead of mass-producing a "static" document that will deliver just one message to 10,000 customers, for example, Variable Data Printing could be used to generate 10,000 unique documents with customized messages for each of those 10,000 people. VDP is used by marketers who need to custom-tailor highly relevant messages to each individual in a marketing campaign. In one-to-one (1:1) marketing, variable data printing is used to customize direct marketing or marketing collateral because the text, images, graphics and offers can be "varied" within each separate document to best meet a customer's wants and needs. Variable Data Printing can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset using the Ricoh C901 Graphic Arts Edition. Pacful, Inc. has one of the most advanced production facilities to support its" VDP" programs. Our expertise extends to the binding, finishing and fulfillment workflows that are required to ensure quality, competitive pricing, and always meeting our customer's expections.

Why should I use customized print?

  • Variable Data Printing enables you to custom-tailor and personalize the content in your documents to be relevant, unique and specific to the needs of your audience.
  • With shorter print runs, customers reduce the risk of printed materials that will never be used and will be recycled. Thus Pacful, Inc. provides this solution so our customers run greener, more cost-efficient operations.
  • Variable print runs can be produced in real-time for targeted marketing campaigns, training materials and personalized information for higher impact.
  • Variable data printing = offline CRM marketing

What services does Pacful, Inc. offer?

  • Program design for relationship-based marketing efforts
  • Digital workflow analysis and design
  • Project Management, from implemetion through success
  • Oversee, plan and manage with the customer through each stage of an event-triggered or multi-channel campaign


  • Integration of real-time data streams and database connections
  • Application development and training of program with the customer


  • Variable Data document design for customization
  • Content development for usage in other media such as email
  • Digital content management

Production and Delivery:

  • Document production and delivery for high quality print, email and Web usage
  • Solutions developed to ensure 100% document integrity including bindery, fulfillment, e-commerce, and storage


  • Establish ROI measurements for each program
  • Collect responses through multiple response paths (print, email, Web, call center)
  • Measure and report performance

Pacful, Inc. will work alongside you to achieve the highest results

  • Work together to achieve your business objectives
  • Demonstrate and measure the return on investment (ROI) for your marketing dollars
  • Dramatically increase the effectiveness of your marketing campaigns
  • Strengthen your customer relationships by building and increasing loyalty
  • Streamline and automate tasks, giving you back valuable resources